Sandra Castro
Tommy Richards
Tommy Richards
CEO/Media Director
Sandra Castro-Richards has a rich history of agency experience working on many types of industries, including extensive public entity experience. She brings to 1797 Creative an in-depth knowledge of brand marketing research and media strategy. As CEO and Media Director, Sandra oversees the agency direction and working on brand and marketing strategies for clients. With a strong background in consumer research, she delivers efficient and research-driven media purchasing plans that meet and exceed campaign goals.
Sandra would love to learn to sew. She tried once. It didn’t go well, but she’s no quitter! Maybe she’ll make outfits for Jennifer’s dogs!
Tommy Richards
Tommy Richards
Tommy Richards
President/Creative Director
Tommy Richards has over 30 years of experience in advertising and graphic design creating and designing logos, print ads, radio and television spots, internet banner ads, outdoor ads and more for a large range of clients and industries. Tommy is a true artist, bringing his talent to all creative marketing projects. Along with numerous prestigious awards, Tommy has earned Addys at the local, district and national levels. He founded our agency to offer a streamlined, comprehensive, agile and effective choice for our clients.
Tommy admires honesty and humility in his circle of friends. He’s also well down the path of being an oenophile, so you can count on him to bring a bottle he didn’t choose by the graphics on the label.
Jennifer Smith
Tommy Richards
Jennifer Smith
Social Media Director
Jennifer is the Social Media Director for 1797 Creative. With the rising importance of social media in today’s marketing and communication, Jennifer’s role fulfills an integral part of every client’s campaign. We live in an age of cord cutting and receiving news and messaging on mobile devices; having an expert with her finger on the pulse of the latest trend is critical! Jennifer is a UTSA graduate and has experience in the education field.
She is married and has two beautiful daughters. Jennifer enjoys spending time outdoors with her family, going on vacations, and reading a good book.
Sabrina Goains
Nicholas Federico
Jennifer Smith
Digital Marketing Assistant
Graduated from UIW as a student athlete in May of 2022, with a BBA in Business Administration with a concentration in Marketing. A recipient of the Texas Business Hall of Fame (TBHF) award for 2022 at UIW. Primarily working with digital advertising, media buying, social media, and event coordination.
Nicholas Federico
Nicholas Federico
Nicholas Federico
Web & Graphic Designer
Multi principled designer, who started his career as a freelance designer. Currently works on editing websites, creative social media content, and other avenues of communication our clients seek out here at 1797 Creative. He also plays live music, rollerblades, loves to cook, and spend time with his dogs.